Familon’s story

Magic of northern sleep since 1966

Familon has accompanied Finns in both the land of dreams and daytime adventures for over 50 years. Good sleep is the foundation for human wellbeing, a fundamental way of looking after yourself and others. We offer sustainable and durable sleep products that ensure you get a good night’s sleep, every night. The safety, quality and comfort of Familon products are the result of decades of development, so that we can sleep and feel better, at home as well as in hotels, ships and public spaces.

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Pure Nordic Sleep

Familon’s story began in the land of northern sleep, between the extremes of deep darkness and endless light. We enable sound sleep from these unique origins.

Good sleep is at the core of wellbeing, our way of taking care of ourselves and others. The beauty and ruggedness of northern nature have inspired us for decades.

Familon is an expert in Pure Nordic Sleep.

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Our story began in 1912

Familon’s roots go back to 1912, when Valjasliike Oy, originally trading in leather goods, was founded. The Helsinki-based company provided durable harnesses and leather accessories for local horsemen. Espe Oy, named after its founder Samuli Pajarinen, gradually became an industrial company that provided the furniture industry with a variety of products. Over the years, the focus moved from leather to foam, which was a modern, innovative material.

1960s

The Familon brand was registered in 1966, as the first step towards consumer business. The name Familon comes from the words “family” and “porolon”, which is Russian for foam. The manufacture of foam, spring and box-spring mattresses began under the Familon brand.

1970s

Familon was number one in the Finnish mattress, duvet and pillow markets and the technology leader in the European foam industry. Familon was also part of the everyday life of Finnish families with children, as the company provided the sleeping bag for the maternity package.

1980s

Familon’s pillows, duvets and mattresses were made available to every Finn. Familon developed its mattress production and deepened its understanding of the way Finns sleep, taking yet another step closer to the consumer. More than 80% of Finns already knew the Familon Princess brand, which had been on the market since the 1960s.

1990s

Product manufacturing became more technical: completely new and innovative fibre solutions and technologies were introduced in pillows and duvets. In 1995, Familon launched its first pillows and duvets filled with recycled fibres. Familon’s product range expanded and the comprehensive selection of bedroom products was complemented with textiles such as duvet covers, bedspreads and curtains.

2000s

At the beginning of the millennium, Familon launched beds with smart filling. The collection was uniquely functional and ergonomic. The products in the Hiphop collection for children were designed to be particularly comfortable. Espe Oy acquired the Finlayson brand to be used alongside the Familon brand. From 2000 to 2014, Familon and Finlayson were part of the same company, and the common F-klubi loyalty programme and online store served those who love a good night’s sleep.

2010s

In 2014, Trading House Scandinavia AB, owned by Peter Hunt, bought Familon’s business and brand and Familon Oy became part of Swedish Wendre Group. Wendre Group is one of the largest bedding manufacturers in Europe, and it has its own production facilities in Estonia and Poland. In 2016, to celebrate its 50th anniversary, Familon launched down pillows and duvets as well as a home-textile collection by the name Familon Home. The Familon.fi online store was established in 2016 to make Familon’s products for good sleep available to even more Finnish consumers.

2020s

Pure Nordic Sleep. Familon started to focus on good sleep even more prominently drawing inspiration from its Nordic roots. Consistent development work continued with the aim of making Familon an even more sustainable and eco-friendly company. The name Familon Oy was changed to Wendre Finland Oy in 2020. Wendre Finland collaborates closely with the other companies in Wendre Group, which promotes the implementation and international distribution of Familon’s innovative products for good sleep. At the beginning of 2021, the Familon.fi online store started delivering products to all EU countries.

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